New Quality Empowerment Dialogue with Huike Paint: How can a famous engineering coatings company make a comeback in the new South Africa?

On August 21, the legendary team of New Quality Empowered Intelligent Manufacturing visited Hunan Huike Chuangneng New Materials Co., Ltd. and conducted in-depth discussions with Chairman Hou Wanli, Executive General Manager Wang Lixin and other senior executives on the positioning of the coatings segment, product innovation technology and future development layout.

Founded in 1992, Huike Paint has been deeply involved in the industry for more than 30 years. It has built three factories with a total area of 50, 000 square meters. It has multiple international standard 100-ton programmable automatic production lines and has established a complete R&D, production, sales and construction system.

As a national high-tech enterprise and Hunan Provincial Enterprise Technology Center, the technical logo behind the "Hunan Province Famous Brand" is a hard-core advantage: the original two-component hollow glass microsphere insulation coating system technology constitutes the Hunan Province Engineering Construction Group Standard, the insulation coating has been awarded the national green design product, and has been rated as a Hunan Province Green Building Mark and included in the energy-saving promotion catalog. The product matrix covers its latex paint, real stone paint, art paint, imitation stone paint and other categories. While Huike Paint has long served the world's top 500 real estate companies, the company is leveraging the new generation of information technology to move towards a new stage of automation and automation.

At present, the real estate industry is in a downturn, and engineering coatings are under pressure. How Huike Coatings can break through has become the focus of everyone's discussion.

Yi Bing, the team leader of the New Quality Empowerment Team, addressed the core concerns of enterprises and, drawing on his experience visiting over 200 imitation stone paint companies nationwide, analyzed how Huike Coatings can leverage its engineering brand advantages, enter the imitation stone paint track, tackle the common challenges of regional brands striving for breakthroughs, and achieve differentiated competition. He also provided concrete recommendations to the decision-making level regarding strategic positioning and market expansion pathways.

Han Xuejun, Dean of Rossfu Business School, shared the team’s journey from the 2024 “Legendary Journey” to this year’s “Intelligent Legend, ” with a focus on interpreting the “Extraordinary 6+1” empowerment system, which covers product differentiation, team training, brand building, and conference marketing.

Addressing the pain points of new media operations for coating enterprises, Han highlighted several issues: communication is limited to headquarters while neglecting local city markets, resulting in insufficient customer reach; homogenized content fails to showcase uniqueness; vague account positioning makes it difficult to build a precise follower base; and the lack of a content matrix prevents synergy.

The key to overcoming these challenges lies in “professional specialization”—through planning local city operations, creating distinctive content, clarifying account positioning, and building a communication matrix, enterprises can leverage professional expertise to break through marketing bottlenecks.

On August 21, the New Quality Empowerment “Legendary Intelligent Manufacturing” team visited Hunan Huike Chuangneng New Materials Co., Ltd. Together with Chairman Hou Wanli, Executive General Manager Wang Lixin, and other senior executives, they held in-depth discussions on topics such as the transformation of engineering coatings, market positioning in niche segments, product innovation technologies, and future development strategies.

Founded in 1992, Huike Coatings has been deeply rooted in the industry for 33 years. The company operates three major production bases with international-standard production lines and is recognized as a national high-tech enterprise. Its products, including reflective thermal insulation coatings, have obtained national green certifications and serve many Fortune Global 500 real estate companies. Currently, Huike is advancing toward intelligent transformation.

In response to pressures from the real estate downturn, Yi Bing, leader of the New Quality Empowerment team, shared insights based on his visits to over 200 imitation stone paint enterprises. He analyzed how Huike can leverage its engineering brand advantages, enter the imitation stone paint track, address the common challenges faced by regional brands in breaking through, and achieve differentiated competition, while also offering concrete strategic positioning and market expansion recommendations.

Han Xuejun, Dean of Rossfu Business School, reviewed the team’s journey from the 2024 “Legendary Journey” to this year’s “Intelligent Legend. ” He elaborated on the “Extraordinary 6+1” empowerment system, which encompasses product differentiation, team training, brand building, and conference marketing.

Chairman Hou Wanli emphasized that Huike will seize opportunities, refine its strategic positioning, and focus on strengthening management in sales, profitability, quality, service, brand building, and workplace safety to drive steady growth. He also expressed hopes for deeper collaboration with the team, aiming to transform discussion outcomes into practical momentum, develop superior products, and create greater value for customers.