New Products Emerge, Ushering in a New Industry “Voice” ∣ Huike Chuangneng 2025 Technical Exchange Conference

2025 New Products Emerge, Leading the Industry’s New “Voice”
Huike Chuangneng 2025 Technical Exchange Conference

Background

Amid a sluggish market, Huike Chuangneng seizes opportunities with its strong capabilities in new product R&D, uniquely crafted construction standards, superb workmanship, and forward-looking market strategies. The company remains steadfast in strengthening and enhancing its brand influence and market competitiveness in the field of functional new materials for green buildings, embodying its core development philosophy of “pursuing innovation for growth and seeking breakthroughs through dedication.”

PART.01
Innovation Blossoms Amid Market Headwinds
Technology as the Driving Force of Growth

On the afternoon of September 1, 2025, amid a market environment filled with both challenges and opportunities, Hunan Huike Chuangneng New Materials Co., Ltd. (hereinafter referred to as Huike Chuangneng) held an internal technical exchange meeting. The event was attended by Chairman Hou Wanli, General Manager Long Die, Executive General Manager Wang Lixin, Marketing Director Pang Yong, Artistic Coatings Division Director Li Shanghua, along with the entire sales team.

Despite the widespread market downturn across the industry, Huike Chuangneng has not stood still. Instead, the company has moved against the trend by increasing investment in product R&D and accelerating the improvement of its product portfolio, injecting strong momentum into the enhancement of its core competitiveness.

This meeting was not only a concentrated showcase of technological achievements but also a vivid embodiment of Huike Chuangneng’s corporate spirit: “Pursuing development through innovation, and seeking breakthroughs through dedication.”

PART.02
Strength Built Over Time, Powering a New “Voice”

The highlight of this technical exchange meeting was undoubtedly the grand debut of the company’s newly developed multi-series products. This milestone signifies a phased scientific breakthrough achieved by Huike Chuangneng through in-depth research into market demands and keen insight into industry trends.

Chairman’s Presence: An In-Depth Analysis of Market Competitiveness

The Chairman personally delivered an in-depth market analysis of the company’s newly launched full range of artistic coatings. From color trends and texture expression to cultural connotations, he systematically elaborated on the unique advantages and market potential of Huike Chuangneng’s artistic coatings.

He emphasized that artistic coatings are not only a carrier of aesthetics but also a medium of value expression. During the R&D process, the company conducted extensive research into consumer needs for personalization, environmental sustainability, and durability, with a commitment to developing innovative products that combine artistic beauty with practical functionality. The goal is to lead new trends in home decoration and rapidly seize a commanding position in the market.

In addition, the Chairman provided detailed guidance on construction standards and application requirements, ensuring that every product can be presented in its best state and deliver an exceptional artistic coating experience to customers.

R&D Engineer Liu Jiangming, Leading the Frontier of Flooring Materials Technology

R&D Engineer Liu Jiangming focused on Huike Chuangneng’s latest full range of flooring coatings. From product composition and performance indicators to application scenarios, he provided a clear and insightful analysis of the innovations in these coatings.

Whether it is the wear resistance, corrosion protection, and compressive strength required for industrial flooring, or the smooth finish, aesthetic appeal, and environmental friendliness demanded by commercial spaces, Liu’s professional interpretation highlighted Huike Chuangneng’s deep expertise and strong technical capabilities in the field of flooring materials. These strengths enable the company to deliver more targeted and high-performance solutions for clients across diverse industries.

R&D Engineer Zhan Shixiong, the “Solid Shield” Safeguarding Our Homes

As a vital component of building safety, the development of waterproof coatings has always been a key focus for Huike Chuangneng. R&D EngineerZhan Shixiong, with his profound expertise, delivered a detailed technical analysis of the company’s latest breakthroughs in waterproof coating technology.

His professional insights fully demonstrated that Huike Chuangneng’s waterproof coatings have reached industry-leading standards in critical performance indicators, providing reliable and long-lasting protection for various construction projects. They stand as a “solid shield” safeguarding homes.

PART.03
Meeting Challenges
Dual Enhancement of Brand Strength and Performance

Amid a period of industry-wide adjustment, Huike Chuangneng has a clear understanding that the key to corporate survival and growth lies in strengthening its own capabilities. The company will continue to advance its four core principles of Innovation, Learning, Accumulation, and Service, taking a multi-pronged approach to comprehensively enhance both brand strength and sales performance.

Innovation-Driven Approach:

● Continuously increase R&D investment and encourage technological innovation, leading the market with disruptive products.

Deepening Internal Learning:

● Foster a learning-oriented organization to continuously enhance the team’s professional capabilities.

Commitment to Quality:

● Strictly adhere to production processes and pursue excellence, earning market trust through superior product quality and achieving long-term value accumulation.

Optimizing Customer Service:

● Focus on customer needs by providing professional consultation, technical support, and comprehensive after-sales services, building a customer-centric service system.

PART.04
Gathering Momentum, Creating a Brilliant Tomorrow Together

The successful convening of this technical exchange meeting marks not only an important milestone in Huike Chuangneng’s product R&D but also a strong testament to the company’s resilience and steadfast commitment.

In the face of a complex and ever-changing market environment, Huike Chuangneng will continue to uphold its core philosophy of “Driving Growth through Innovation, and Achieving Breakthroughs through Dedication.” With higher-quality products and more professional services, the company will work hand in hand with its partners to write a new chapter in the functional new materials sector for green buildings and create an even brighter future.